Eric Samson is Product Marketing Manager, Convertigo
Our very own Eric Samson contributed an article to Marketing Professional France, connecting the dots between composite applications and the rapidly emerging mobile commerce (m-commerce) market.
With m-commerce use expected to grow 50% every year until 2014, business managers need to address the feasibility of m-commerce applications. Though there are two options for managers to choose from: 1) developing native applications, and 2) developing Web applications suited for mobile devices.
Eric says most businesses would be wise to choose the latter. In this context, the Web applications that are suited for mobile devices are an enterprise mashup without the programming—they are developed to capture elements of existing applications and are then published as a widget for download to a mobile phone. In addition to being portable, meaning it’s not necessary to create a different application for every type of phone (iPhone, Android, BlackBerry, etc.), the advantage of this approach is twofold:
- Composite applications make it possible to mix databases and services as well as recover items from existing applications if necessary.
- The created widgets and Web services are also available for new applications of RIA SI, providing library services for a service-oriented architecture (SOA).
Various companies in the sectors of retail, services, e-commerce, government and banking have already deployed new m-commerce applications. When connected to the other Web 2.0 tools, including social networks, m-commerce can expand revenues, establishing a smarter, more dynamic communication with customers.
